This online marketing conversion calculator allows you to evaluate the whole process of internet marketing and sales, from ad views to actual purchases and ROI. It can be useful to test your marketing funnel and determine whether your new internet business will be lucrative. We hope that this is good reason to stay and continue reading.

Take a look other related calculators, such as:

Online Marketing – Definition

The term “online marketing” refers to a set of tools and methods for advertising items and services through the Internet. Because of the additional channels and marketing techniques accessible on the Internet, online marketing encompasses a wider variety of marketing features than traditional corporate marketing.

We will now show some of the benefits of internet marketing:

  • potential expansion;
  • savings on expenditures;
  • communication that is elegant;
  • improved control;
  • customer service has improved;
  • the advantage in the marketplace.

Internet marketing, web marketing, and digital marketing are all terms we also use to describe internet marketing. Social media marketing (SMM), search engine optimization (SEO), pay-per-click advertising (PPC), and search engine marketing are some of the fields (SEM).

What conversion rate mean in online marketing?

The users who accomplish the targeted activity are recorded as a conversion rate. The entire number of users who ‘convert’ (for example, by clicking on advertising) is divided by the total size of the audience, and the result is converted into a percentage.

A normal conversion rate is between 2% and 5%. The problem with conversion rates is that even a 0.5 percent increase may be significant.

Marketing Funnel – How it works?

Even if you produce the finest ad on the Internet, most consumers will never look at it again, preferring instead to look for an “X” in the corner. With the introduction of ad-blockers, they may never see it at all. Just a small percentage of people will click on the advertisement, but that doesn’t imply you have them in your pocket! The vast majority of them will abandon your website and never return. Some will show interest in your goods and become prospective consumers. However, it isn’t the end of the funnel; not all of them will opt to buy your stuff and become real consumers.

You may use our calculator to figure out how many individuals are in each step of the funnel. For this, you must make a few assumptions for it to work.


  • Impressions are the number of views of your ad times someone views your ad. You gain one impression every time a website with your ad loads.

Click-through rate (CTR) is the proportion of impressions that result in a click. If your CTR is 5%, for example, one out of every 20 individuals who see your ad is interested enough to click on it and visit your website.

  • Visits: the number of people who have visited your website (generated by impressions). This figure will be computed for you automatically.
  • Visits to leads: the percentage of site visitors who become leads (potential sales contracts). A visit to lead ratio of 10%, for example, suggests that one out of every ten people that views your website is interested in your goods.
  • A number of leads: the total number of leads. This figure will be computed for you automatically.
  • Leads to customers: the percentage of leads that result in someone buying your goods, indicating that the lead has turned into a client.
  • Customers: the number of people who were so interested in your product that they opted to buy it at the very bottom of the marketing funnel. This figure will be computed for you automatically.

Cost of Online Marketing

It is not free to advertise on the Internet. You undoubtedly spend a lot of money on advertising that appears on many websites at the same time. Our calculator can help you understand how much you pay per click or per user in each step of your marketing campaign.

The cost is the whole expense of your internet marketing. If the amount of page views is important, you may use the website ad revenue calculator to figure it out.

CPM– is the cost per thousand impressions.

CPC is the cost per click or cost per visit.

The cost per lead is self-explanatory: it’s the amount of money you spend to receive one lead.

As you might guess, the cost per customer is the entire cost of advertising necessary to acquire one client.

Online Marketing – Revenue (ROI)

Was it really worth it to set up the advertising in the first place? The internet marketing conversion calculator’s third component might assist you in making that decision. Simply enter the total income from your items, and our calculator will generate all of the information for you.

Revenue is the amount of money you make from your internet sales. You don’t have to reduce the costs of setting up the ad; thus, it’s not equivalent to the income (net profit).

The return on investment (ROI) is the percentage value that shows you how profitable your business actually is. The larger the return on investment, the better. If the value is negative, it suggests that you need to reconsider your business because you are currently losing money!

The terms “revenue per click,” “revenue per lead,” and “revenue per customer” is self-explanatory. They are an excellent indicator of how lucrative a company is in comparison to others.

A number of orders per client: this is the total number of orders by a single customer throughout the course of their relationship with you.

Customer LTV: A customer’s lifetime value is the total amount of money they spend in your store. This is just the number of orders that we multiply by revenue per customer.

Total revenue: entire profit based on the assumption that each of your customers will visit your business several times to complete the total number of orders indicated above.

Online Marketing Conversion Rate: Formula

Conversion rates are derived by dividing the total number of conversions by the number of ad interactions related to each conversion during a certain period of time. For instance, if you had 50 conversions out of 1,000 interactions, your conversion rate would be 5%, since

Conversion\; Rate= \frac {Total\; Number\; of \; Conversions}{Interactions} \times 100

Online Marketing Conversion Calculator – How to Use?

Using this calculator has never been easier. Literally, everything is written for you. It is up to you to enter your details. You have sections like conversion, cost, revenue, so enter your data in the blank fields. You don’t have to wait for anything after you enter the data; the calculator immediately calculates the given command.

Online Marketing Conversion Calculator – Example

If we enter 1000 in the field for impressions and have 80 CTR, the third field is automatically calculated, which is 800 visits. The next field is a visit to ads, hence potential customers. If we enter, for our example, that the number is 45%, we automatically get that the number leads is 360. And another of our tasks for this part is to enter the percentage of leads to customers. For our example, we will enter that it is 30%, we will get that the result is costumer 108.

Then we come to the part related to costs. If we enter that our total cost is $1000 below, the calculator will calculate the individual costs for CPM, CPC, cost per lead, and cost per customer.

And the last section is revenue. Our first and only obligation for this part is to enter the amount of our income, and the calculator will calculate all other details.

Online Marketing Conversion Calculator: Benefits

There are various reasons why we should use this calculator; however, there are three significant ones:

  • keep your company up to date,
  • using an online calculator makes your goods and
  • services look more distinctive in the eyes of your customers.


What is online marketing?

Digital marketing, often known as online marketing, promotes companies using the Internet and other kinds of digital communication to engage with potential clients. As a marketing channel, this comprises email, social media, and web-based advertising, and text and multimedia messaging.

What is conversion in marketing?

When does the conversion occur? A conversion occurs when one of your website visitors meets a specific goal, such as filling out a form or making a purchase. The percentage of the total number of visitors who made conversion is your conversion rate. This conversion may include, for example, online sales, depending on the goals of your site or business.

What are the five stages of the marketing funnel?

The five phases of the digital marketing flow are research, evaluation, conversion, customer relationship, retention.

What is a good marketing conversion rate?

A normal conversion rate is more than 10%, with some businesses achieving an average of 11.45 percent. A high conversion rate positions your business in the top 10% of all marketers globally, suggesting that your conversion rate is two to five times higher than the average.

What affects your conversion rate?

Each change developed in a website to boost the conversion rate has six common characteristics.
Proposal for monetary value, the value proposition, or what your site gives its users, is the foundation for improving conversion rates. Factors are:
relevance, clarity, anxiety, distraction, urgency, value proposal.

How to Improve your conversion rate?

There are a couple of opportunities:
include a pop-up on your website;
remove all optional form fields;
remove all potential sources of distraction;
add a live chat feature also on your website…

You have to give them a good reason to become customer. And a certain time period must pass to become successful.