This calculator will help you figure out how much money you’ll make with a specific quantity of traffic. Also how much traffic you’ll need to meet your revenue targets. Please bear in mind that we don’t differentiate between different banners on the page; all ads are handled as one. So it’s the income per page impression, not revenue per banner impression. Thus it’s revenue per page impression.

Take a look other related calculators, such as:

What is Ad revenue?

Individuals and businesses generate advertising money by showing paid commercials on their websites, social media channels, and other platforms that surround their internet-based content. In September 2018, the US Internet advertising industry was predicted to be worth $111 billion, with Google, Facebook, Amazon, and Microsoft holding the majority of the market share. These businesses make money via internet advertising. But they’ve also created ways for individual users and social media “influencers” to make money. For example, advertisement networks such as Google AdSense, YouTube monetization, and Outbrain allow individuals and businesses to earn advertising money.

Individuals and online organizations can utilize several strategies and sources to generate monetary revenue from adverts that accompany their website or digital media content. For example, Google, Facebook, YouTube, Amazon, and Microsoft, among other digital technology giants, allow website owners and content producers to form partnerships and show adverts on their online media in exchange for a cut of the advertising revenue.

How is web Ad revenue calculated?

To begin, there is no one-size-fits-all formula for calculating ad income. This is due to the fact that publishers can charge advertising depending on a variety of factors, including:

  • Cost-per-thousand-impressions. The cost-per-thousand-impressions (CPM) or cost-per-mille (CPM) is a measurement of how much money you make every time your ad receives 1,000 views.
\frac {Total \; Impressions} {1000} \times CPM = Revenue
  • Cost-per-click. The cost-per-click (CPC) is a metric that determines how much money you make each time someone clicks on an ad. This is how the revenue calculation looks:
Total \; Clicks \times CPC = Revenue
  • Cost-per-acquisition. The cost-per-acquisition (CPA) metric determines how much money you make each time someone clicks on your ad and converts. For example, this acquisition or conversion might take the shape of an email sign-up, app download, or purchase.
Total \; Acquisitions \times CPA = Revenue

What is RPM?

Every minute matters today because it is a one-time opportunity for your company — no matter how big or little — to generate the sales that drive revenue, profitability, employment possibilities, and, yes, investment returns for everyone associated with that organization.

While most independent ventures may be content with returns of dollars each moment and even medium-size and even genuinely huge organizations may be very excited with deals during the tens and many dollars like clockwork (and dream of thousands!), the main American tech firms have delivered results on this moment — as in little — a measure that is very huge and surprising.

Thus while it may not be simple for a significant number of us to understand what it implies when an organization has incomes in the many billions of dollars every year — like the “standard suspects” of the top tech organizations, we can anyway undeniably more effectively comprehend and grasp what it implies when an undertaking’s deals are communicated as far as its “revenue per minute” (RPM).


What is advertising revenue?

Advertising revenue is the money that people and organizations make by showing paid advertising alongside their online content on their digital domains, such as websites, social media channels, and apps.

How do advertisements generate revenue?

Websites make money when visitors interact with their advertising, which usually happens in the form of impressions, interactions, or clicks. For example, an advertiser may pay a publication 20 cents per click. The publisher receives $10 per day or $300 per month if their ad produces 500 clicks each day.