To determine the cost-effectiveness and profitability of your media advertising campaign, use our free CPM Calculator. Simply enter your known variables here, and we’ll calculate the missing variable for you right now. We use the CPM Calculator to compute the CPM (cost per 1,000 impressions) based on the overall campaign budget and amount of impressions. In addition, based on the other two inputs, the calculator allows you to compute the total budget or number of impressions.

What is CPM? 

Cost per thousand (CPM), sometimes known as cost per mille, is a marketing phrase that refers to the cost of 1,000 ad impressions on a single web page. For example, if a website publisher charges $2.00 CPM, an advertiser will have to pay $2.00 for every 1,000 impressions of their ad. The letter “M” in CPM stands for the Latin word “mille,” which means “thousands.”

The most prevalent approach for pricing online advertising in digital marketing is the cost per thousand (CPM). The approach is based on impressions, which is a statistic for counting the number of digital views or engagements for a certain ad. “Ad views” is another term for impressions. Advertisers pay a predetermined charge to website owners for every thousand ad impressions. While an impression counts the number of times an ad was displayed on a website, it does not count the number of times an ad was clicked.

The click-through rate (CTR) is a metric that represents the percentage of individuals that viewed an advertisement and clicked on it. Advertisers typically use the CTR to determine the performance of a CPM campaign. For example, a CTR of 2% means that advertising generates two clicks for every 100 impressions. You can’t judge an ad’s performance just on its click-through rate (CTR) because an ad that a reader sees but doesn’t click might still have an impact.

CPM calculation formula

CPM’s formula is as straightforward as the philosophy behind it. Because CPM stands for cost per thousand impressions, you just divide the price by the number of impressions divided by 1,000.

CPM = 1000 * cost / impressions

The CPM model has the advantage of being extremely basic (in terms of how straightforward it is to comprehend, execute, and charge) and transparent to all stakeholders. It does, however, have certain drawbacks. Advertisers can’t be sure how much value they’re getting because it’s weakly related to value. It’s difficult to predict how well traffic will convert, and no CPM calculator can tell you. If the payment is based on clicks, you come a little closer (the CPC – cost per click model). Then you pay for the actual traffic you receive, and it’s up to you to choose how much value you’ll derive from it.

Calculate impressions from CPM

The budget you specify influences how many impressions your Pin, Arrow, and Takeover campaigns may provide to Waze users in a certain amount of time. Except for Search, which is free if you have active billable campaigns in your account, each ad type has its own default CPM. The cost per mille (CPM) is the price per 1,000 impressions. This was formerly a common method of calculating ad expenses for print ads, and it’s still occasionally the best option for digital ads. But, before we can discuss if CPM is the right option for you, we must first define what an “impression” is.

Formula for calculating impressions from CPM is:

impressions = 1000 * cost / CPM

CPM calculation example

Let’s say an advertiser agrees to spend $50 for a certain ad campaign with 50000 impressions. The cost per thousand impressions would thus be (50/50000) x 1000 = $1.

As a result, the advertiser has agreed to a $1 CPM.

The total cost of a campaign

CPM (costs per thousand impressions) is an advertising phrase that refers to a thousand ad impressions price. A potential consumer viewing an advertisement is referred to as a single impression. CPM is determined by dividing the advertising cost by the total number of impressions and multiplying the result by 1000 (CPM = cost/impressions x 1000). A CPM rate is most typically used to calculate the overall cost of an ad campaign and is established by a platform for its advertising space.

FAQ

How to calculate impressions from CPM?

Here’s how budgets and impressions are calculated: 
Impressions × CPM ÷ 1,000 = Budget

What is CPM in marketing?

Budget Cost per thousand (CPM), sometimes known as cost per mille, is a marketing phrase that refers to the cost of 1,000 ad impressions on a single web page. For example, if a website publisher charges $2.00 CPM, an advertiser will have to pay $2.00 for every 1,000 impressions of their ad.

What is a good CPM?

Take, for example, Facebook. The average cost per thousand impressions (CPM) for Facebook advertising across all sectors is $11.19. However, keep in mind the term “average.” Your good CPM will be $1.38, $1.00, or $1.75, depending on whether you’re in general retail, health, and beauty, or publishing.

What is a good CPM for display ads?

Display campaigns have a CPM range of $0.50 to $4, with an average of $3.12. CPMs may be driven to extraordinarily low costs by using a more widespread awareness aim and less targeting. On display network campaigns, the average CPC is $0.58.